Why Your Blog Fail
Successful blogging requires finding a fine balance between providing quality content, and bringing in enough revenue to make it profitable. But without a steady stream of visitors coming along to read your content, your blog is likely to fail. Here are 5 reasons why your blog is failing to bring in readers and revenue.
1. The topic is too general
The most successful blogs have managed to fit themselves into their own little niche. Finding your own niche is the key to successful blogging. Blogs that are too general not only have a hard time finding and keeping their readers, they also usually have to compete with much bigger (and more successful) blogs on the same topic. Why would a reader choose to come to your blog instead of one of the bigger, more popular blogs on the same topic? The answer is that they won’t, unless you can give them something more in-depth and specific than the bigger blogs offer.
2. The navigation is confusing
Readers want to be able to access the information they need without having to search around your blog for the appropriate section. Keep your navigation simple and easy-to-use with clear menus and links to separate subjects. Create index pages to catalogue your blog post titles into categories. Provide a help page and list of frequently asked questions (FAQs) to help users with any issues they may have, and include a sitemap to help readers navigate around your blog.
3. The layout is distracting
The attention span of a web user is very short, and keeping a reader interested for the full length of time it takes to read your content is extremely difficult. Don’t make it even more difficult by distracting your readers with animations and flashing advertisements all over the page. Similarly, stick to using a 2-column theme (avoid using more than 3 columns as these look cluttered and tend to confuse readers), and try to avoid using over-complicated menu systems at the side of the page.
4. The content is biased
Depending on the topic of your blog, you need to provide unbiased or balanced content. This may not be a problem if you blog about something with no real opposing views, but if your blog contains subject matter with a strong emotional connection, you should consider how your content will be viewed by readers. For example, a parenting blog should avoid using content that will offend or exclude some of its readership (e.g. biased or judgemental views against working mums, vaccination programs, or other controversial views). That’s not to say that you shouldn’t tackle controversial issues on your blog, but you must try to present a balanced view of the issue.
5. The ads are off-putting
Finding the right balance between content and advertisements can be a tricky task. On the one hand you want to provide your readers with quality content, but on the other hand you need to make enough money from advertising revenue to make it worth your while. Advertisements need to be placed carefully to avoid irritating your readers. If you use Google Adsense or other similar programs, you may be able to get free advice on the best places to put the advertisements for your particular blog. Experiment with different placements, colours, types, and sizes of advertisements to see how they affect your blogs performance.