How To Make Money Blogging?
As the internet exploded in popularity in the late 1990s, it became clear that there was money to be made online. However, in the early days of the internet boom, large companies such as product retailers were the primary beneficiaries of this new income stream. The advent of blogging democratized the online moneymaking process and allowed every day people to generate an income stream by writing and promoting products online. How exactly do these people turn a blog into a source of income? Most bloggers use some combination of advertising revenue, affiliate marketing, and selling their own products.
Advertising revenue is the most common income source for bloggers. It’s also the easiest to implement and it can provide bloggers a comfortable living if they approach it correctly. The blogger places advertisements on his or her blog in a place where the viewers will be exposed to the ads. Depending on the payment agreement between the advertiser and the blogger, the advertiser sponsoring the ads may either pay the blogger each time an ad is clicked or each time an ad is viewed. Services like Google’s AdSense make it incredibly easy to place income-generating ads on a blog; getting viewers to click on those ads is another story, and a more complex topic.
Many bloggers also use their blogs as a platform for affiliate marketing. Affiliate marketing is the process of promoting a particular product or service, for which the blogger is paid a commission on each sale that he or she promotes. Many bloggers actually focus exclusively on affiliate marketing and do quite well for themselves. The blogger must work as a salesperson to convince the reader to purchase a product, which makes affiliate marketing a bit more involved than generating income from advertising. Clickbank.com is the most popular affiliate marketing hub, allowing product sellers and product promoters to work together towards generating income online.
Selling Own Products
In recent years, selling a personal product has become a more popular method of revenue for bloggers. While advertising and affiliate marketing promote the products of others, many bloggers are taking the route of selling their own products, such as eBooks or instructional videos. By selling their own products, bloggers keep 100% of the profits, they control the content of the product, and they’re better able to promote the product because they know it inside and out.
Running an online blogging business is a mystery to many people, but it’s simpler than it seems. Most bloggers make the large share of their income through advertising for other businesses, promoting products through affiliate marketing, or selling their own products and services.