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How Do People Make Money Blogging?

by EzyBlogger on June 25, 2011 · 6 comments · Blogging

How Do People Make Money Blogging?

How To Make Money Blogging?

As the internet exploded in popularity in the late 1990s, it became clear that there was money to be made online. However, in the early days of the internet boom, large companies such as product retailers were the primary beneficiaries of this new income stream. The advent of blogging democratized the online moneymaking process and allowed every day people to generate an income stream by writing and promoting products online. How exactly do these people turn a blog into a source of income? Most bloggers use some combination of advertising revenue, affiliate marketing, and selling their own products.

Blog Advertising

Advertising revenue is the most common income source for bloggers. It’s also the easiest to implement and it can provide bloggers a comfortable living if they approach it correctly. The blogger places advertisements on his or her blog in a place where the viewers will be exposed to the ads. Depending on the payment agreement between the advertiser and the blogger, the advertiser sponsoring the ads may either pay the blogger each time an ad is clicked or each time an ad is viewed. Services like Google’s AdSense make it incredibly easy to place income-generating ads on a blog; getting viewers to click on those ads is another story, and a more complex topic.

Affiliate Marketing

Many bloggers also use their blogs as a platform for affiliate marketing. Affiliate marketing is the process of promoting a particular product or service, for which the blogger is paid a commission on each sale that he or she promotes. Many bloggers actually focus exclusively on affiliate marketing and do quite well for themselves. The blogger must work as a salesperson to convince the reader to purchase a product, which makes affiliate marketing a bit more involved than generating income from advertising. Clickbank.com is the most popular affiliate marketing hub, allowing product sellers and product promoters to work together towards generating income online.

Selling Own Products

In recent years, selling a personal product has become a more popular method of revenue for bloggers. While advertising and affiliate marketing promote the products of others, many bloggers are taking the route of selling their own products, such as eBooks or instructional videos. By selling their own products, bloggers keep 100% of the profits, they control the content of the product, and they’re better able to promote the product because they know it inside and out.

Running an online blogging business is a mystery to many people, but it’s simpler than it seems. Most bloggers make the large share of their income through advertising for other businesses, promoting products through affiliate marketing, or selling their own products and services.

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{ 6 comments… read them below or add one }

1 Omoh June 28, 2011 at 7:28 PM

Well, some prefer to sell their products directly, I prefer to blog.


2 EzyBlogger June 28, 2011 at 8:07 PM

Yes Omoh, blogging about a product will further enhance your readers trust in purchasing the product.


3 Ana | Traffic Generation July 26, 2011 at 12:24 AM

I think making money online truly becomes a “who’s got the best audience” battle. The bloggers who provide the best info and build trust with their readers are the ones who we see make the most money online.


4 EzyBlogger October 5, 2011 at 12:25 AM

That’s very true Ana. Once you’ve gained the reader’s trust, you can easily promote products to them.


5 Gail Gardner August 5, 2011 at 7:19 AM

Ah, now I know why I haven’t been to your blog as often. No CommentLuv to let me know what you and your commentators are interested in and get to know them faster.

If you had CommentLuv I would share the post I’ve linked to this comment which explains why bloggers could make much more money by including geographic location content on their blogs.

While many Mommy bloggers have tapped corporate dollars by doing product reviews and giveaways for multi-national companies, there is far much potential income for bloggers from locally based small businesses WHEN and not UNTIL they can reach a local audience.

Rohan @365thingstododc took my recommendations to heart and almost immediately brought together 44 Washington D.C. based food bloggers. (Who knew there would be so many already?)

Since then they have created a new site offering advertising across their blogs to businesses and brands on a brand new site DistrictBlooms.com that will make it easy for restaurants and other businesses to get valuable visibility and offer regular income to the bloggers involved.

They have already grown past 50 and their target is 100 Washington DC based bloggers. Rohan has set the example – now it is up to other leading bloggers to pull together collaborations in their niche AND location.

It can be tough to rank for any major niche UNLESS you combine your niche with a geographic area – either a major metro like Dallas / Ft. Worth or a region or state. Put together the best bloggers for an area AND a niche and you are practically a shoe-in for high rankings and more traffic.

Most importantly, your blog(s) become a VERY VIABLE advertising option for businesses in your area because you are reaching their potential customers and their advertising with you (or blog outreach or both) will generate income to CONTINUE advertising with you.

No business should be buying advertising unless it generates cashflow. Be THE local niche blog that reaches their buyers and you will see vastly increased income. I am sure of it and we are on the way to proving it with collaborations like Rohan’s Washington D.C. bloggers.

I’m mentoring and putting bloggers together regularly. Anyone who wants tips or introductions please do just ask.


6 EzyBlogger October 5, 2011 at 12:26 AM

Appreciate the tips Gail. Thanks


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