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How a Blog Can Look Good And Earn Revenue with Banner Advertising

by EzyBlogger on March 25, 2011 · 9 comments · Blogging


How a Blog Can Look Good And Earn Revenue with Banner Advertising

Look Good and Earn With Banner Ads

Many blogs fail to seize the many lucrative rewards that site-based advertising has to offer. Often, a blog owner will do nothing more than set up a Google Adsense account and fill their blog with uninteresting textual advertising. This is a huge mistake and a waste of valuable space.

Textual advertisements are regularly overlooked or ignored completely. They can look tacky and add no element of vibrancy or visual attraction to a blog. They provide nothing apart from the slim chance of earning a few dollars a month and this is doubtful.

If a blog owner is looking for an advertising outlet that will stimulate interest and provide additional revenue they should be heading in the direction of banner advertising.

Why Banner Ads Offer Enhanced Profitability

Banner ads are interesting. People are naturally drawn to images and while textual adverts are nothing more than a boring column of more text, banner adverts naturally attract a reader’s attention.
Images catch the eye. And the purpose of an advert is for people to actually notice it. Banner adverts will be noticed and are proven to be more successful. This means greater profit for the blog hosting the ads.

Greater Flexibility

Textual adverts are very limited in size and style. Banner advertisements come in many different shapes and sizes. They can be made to fit in with a blogs overall appearance, and can be used to break up long passages of text and slot into those awkward empty areas that lack content.

Professional Appearance

A banner advertisement will always look more appealing than a textual advert. A quality graphical advert can enhance the look of a blog, if correctly designed. Many companies spend a fortune on banner design and they have moved on a long way from the days of cheap flashing neon adverts.

Modern banner ads do not detract from blog content, they flow with it and readers will appreciate a blog that provides a valuable alternative resource that is relevant to their needs.

Increased Information

Banner advertisements often contain more information that simple textual adverts. They provide images of a product and offer more than a few oddly worded lines of text. With the advancement in Flash programming, banner adverts are now able to provide high-quality visual imagery that can seamlessly glide from screen to screen.

This multi-layered function allows banner advertisements to include a large amount of information in a very small space. Readers want to know what they are dealing with before they click on any advert and this is why banner adverts always outperform text ads.

Everyone’s a Winner

By choosing the right banner adverts for their readership and ensuring that these banners are both attractive and of a high design quality, a blog can provide its visitors with relevant products or services that will serve their needs.

Not only will a blog be increasing its overall revenue, it will be enhancing its appearance by adopting attractive, appealing imagery within the site.

MyPRGenie is social media newswire and business network

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{ 9 comments… read them below or add one }

1 Rammesh Perumal March 25, 2011 at 12:03 PM

Good insight of banner advertisement Roseli, picture worth thousands of words :). Agree with you image convert very well too, nice tips. Thanks for sharing.

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2 EzyBlogger March 25, 2011 at 12:38 PM

Yes Rammesh, some sites will convert well with adsense text links while others will convert well with banner ads. It all depends.

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3 Harrison Li April 2, 2011 at 8:55 AM

I see you use a banner ad on the top of the page, may I ask does that spot (near the header) give you a good amount of click through rates? I’ve personally never used banners, they might give good money but I reckon if you have an ad next to your blog’s logo it looks intrusive and it might drive off my readers :o

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4 EzyBlogger April 2, 2011 at 9:40 AM

Hi Harrison,

The header banner ad have the highest CTR among the other ads on this blog. I have the same blog setup on my other niche blogs and again the header ad have the highest CTR. For me, it is better to have a header ad than leaving the space empty just to make your blog look good. Anyway, you have an awesome blogspot theme on your blog. Simple and fast design.

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5 Reza Winandar April 5, 2011 at 7:57 PM

Well, choose your banners carefully so it would match with the blog’s appearance

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6 Usman April 7, 2011 at 4:42 PM

Flash moving banners have eye catching affect, they need to be used if you need more conversation.

its good for both advertiser and published.

Good article.

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7 EzyBlogger April 7, 2011 at 5:07 PM

Thanks Usman. Flash banners are great alternatives.

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8 Ileane April 7, 2011 at 4:58 PM

Hi Roseli, I like your points here. I’m still trying to figure out what will work best on my blog and it was great to hear your opinions about banner ads vs. Adsense. Thanks!

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9 EzyBlogger April 7, 2011 at 5:08 PM

Hi Ileane, some sites work great on Adsense, while others will look better with banner ads. Thanks for dropping by :)

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