Social Media websites represent the future of communication.
The sooner your business or organization gets on board, the better the results will be.
This is a list of the top six ways to use Facebook and Twitter to your benefit.
1. Familiarize Yourself
Social Media sites are very complex. There are classes available in most areas which can teach you the basics. Spending time exploring on your own is going to be the best way to get a hang of all the features and how to use them correctly. Start off with creating personal profiles for yourself. You’ll be a hands-on learner, and will probably be surprised at how many old friends from your past you run into!
2. Never Miss a Networking Opportunity
While you are learning the basics with your personal profile, don’t miss out on opportunities with those old friends that are coming out of the woodwork–or, for that matter, any friends or family. Tell them about your business, invite them to be fans or followers, and encourage them to spread the word.
3. Get a Social Media Intern
In the first few years of Facebook’s existence it was exclusive to students. Now that Social Media is available to everyone, students and recent grads are still the most active users, and they have much more knowledge and experience than the generations who finished college pre-Social Media. In today’s cut-throat economy, students and recent grads are on the lookout for work experience and positive references, and will often work for a lower wage or even free. Contact your local college’s Career Services department for information on how you can post an ad for an intern.
4. Keep it Fun
Facebook and Twitter are leisure activities for most users. When they sign up to be a Fan or Follower of your business, they want to be entertained. When you post tweets or status updates, keep them fun and upbeat. Don’t always focus them on business. Randomness and humor will draw attention. On Facebook you can get into the nitty-gritty details on your business’s profile page, which people will visit often if you lure them in with entertaining status updates.
5. Be Creative with your Name
On Facebook, the name of your Fan page doesn’t necessarily have to be your business name. Users tend to be more inclined to become Fans of something that provides their own viewers with a little snippet of “them”. For example, if you own Joe’s Cell Phone Shop, you might name your Fan page “Unlimited Free Texting.” This way, your customers are “Fans of Unlimited Free Texting” rather than “Fans of Joe’s Cell Phone Shop.” Then when they become intrigued and click on your page, you can explain that Joe’s Cell Phone Shop is the place to go to get unlimited free texting.
6. Give Customers an Incentive
In order to get exposure on Social Media, you need lots of Fans and Followers. The problem is, not many people outside of your own personal circle will promote you out of the goodness of their hearts. This is where you offer something free, or discounted. TGI Friday’s recently offered a coupon for a free burger to the first 50,000 customers who became their Fans on Facebook. They got their 50,000 Fans in a matter of days! If you can’t afford to give away tons of freebies, try offering participation in a contest or giveaway. Get creative and have fun!
Image Credit – Andrew Girdwood