Studies had shown that video in rich media ads can make or break a campaign.
DoubleClick benchmark study suggests that rich media ad formats that contain video “overwhelmingly” outperform other types of creative media ads, such as images and simple animation Flash.
Findings suggest that people who see a video in a rich media ad are more likely to make the purchase.
Rich media ads containing video on average appear to increase purchase intent by 1.16%, compared with a controlled group that did not see a video ads.
Compare that with simple Flash at 0.26%, and there’s a huge difference.
AffiliatePLY.com is the giving the tools for advertisers and affiliates to monetize video ads.
AffiliatePLY.com is a performance based affiliate network that uses video instead of banners.
The idea behind is that affiliates can choose from a selection of videos provided by their participating advertisers, which is simply embedded at their site.
The embedded videos include an interactive, clickable and trackable action-based layer which enables viewers to be directed to the advertiser’s landing page.
AffiliatePLY.com network is video based only. It’s new and unique concept that offers a solution to the growing use of video ads on the internet, and leveraging it for traffic and income for both affiliates and the advertisers.
Affiliates can actually start using videos on their sites and earning commissions on it, and advertisers can leverage their vidoes and getting traffic of them.
AffiliatePLY.com affiliates reports that the video had improved their site’s SEO and page ranking, as well as the CTR. The CTR among their affiliates is approximately 6%-8%.
Video is more accessible with AffiliatePLY subtitle solution. The video subtitle can be defaulted based on user IP, or can by a drop menu (the user see a drop down menu where they can chose their languages), and viewers spend more time on the site.
For more information: www.affiliateply.com
Why use video ads ?
Videos convert better than any other format, users enjoy video and it improves the user experience, so they spend more time at your site, it improves your SEO and page ranking, and it is simple to use and implement as banners.
See a sample of the video ads provided by AffiliatePLY.com at the top right of this blog.